06 Nov Park Springs CCRC Wins Four GAHBA OBIEs for Marketing Excellence
2013 Campaign by Gilbert & Sheppard Group Results in Three Golds and One Silver
On behalf of their client, Park Springs, the luxury continuing care retirement community in Stone Mountain (GA), Betsy Sheppard and Kerrie Gilbert of Gilbert & Sheppard Group (GSG) won four OBIE Awards at the annual Awards Gala hosted by the Greater Atlanta Home Builders Association (GAHBA) on November 2.
Gilbert & Sheppard Group, the well-known marketing and business consulting firm that creates award-winning campaigns for a variety of clients in the housing industry, won three Golds and one Silver OBIE for Park Springs CCRC in the following categories:
- Best Advertising Campaign – Developer, budget over $10,000
- Best Newspaper Ad, under full page, any amount of color
- Best Consumer Direct Mail Program
- Best Magazine Ad, under full page, any amount of color
“The results of GSG’s marketing efforts on behalf of Park Springs CCRC have been outstanding – especially when you look at our sales and website traffic in the past 12 months,” says Kevin Isakson, Director of Sales and Marketing at Isakson Living, owner and operator of Park Springs. “The housing industry’s recognition of GSG’s thoughtful, strategic and sophisticated work on behalf of our community is well-deserved, and we are so proud of Betsy, Kerrie and their top-level team.”
“We know how important it is to position Park Springs in such a way that their campus-style retirement community stands out from the crowd,” notes Kerrie Gilbert, Creative Director and co-owner of GSG. “We are especially honored to receive the prestigious Gold OBIE for Best Advertising Campaign for a Developer.”
“We have a great team, and we enjoy what we do. We do it well, and we really care about Park Springs’ success,” agree Sheppard and Gilbert.